Business intelligence or reporting is needed for all businesses – small, medium and large. Traditionally, large businesses have an IT department who run specialized database queries to produce reports. Now trends have changed and business whether small, medium or large want  answers to their questions from a wide variety of sources instantly.

Zen Cart and osCommerce users can now run sophisticated reports with Apsona ShopAdmin. Reports which can enable them to focus on targeting their customers with sharp, focused marketing messages. Some reports they can run are:

• Where do customers live by zip/area codes, city, state and country
• When did they last buy
• Who are the power buyers (repeat customers who also refer other new customers)
• Identify the top fifty customers
• What have customers last bought
• Identify the top 5 best selling products
• Weekly, monthly and quarterly sales
• Classify customer interests based on the purchases they made
• What times of the year do they buy
• Orders by region

With ShopAdmin, you can create reports such as those above with no effort. Get creative and run reports with the simple drag-and-drop interface provided in ShopAdmin. Include any fields you want, from any of your data records. Visualize data in graphs, matrices and charts and even publish reports on the web. Set up and customize the dashboard with any of the created reports from all tables.

ShopAdmin reports do much more than just pretty graphics, however. Quite frequently, you would want to extract a specific piece of the data in your shopping cart for operational use. For example, you might want to list the names, email addresses and products bought by all those customers who visited your store during last year’s Christmas season, so that you can send them a custom promotional email. With ShopAdmin, you can create exactly this report, run it a few times to make sure it has what you need, and then export its results in CSV format for use with your favorite mailing program.

With a  free Apsona ShopAdmin account,  Zen Cart and osCommerce users now have the power to analyze their eCommerce data in some very interesting and exciting ways.

Sign up for a free ShopAdmin account and see for yourself.

This entry was posted on Friday, May 14th, 2010 at 7:42 pm and is filed under Shopping carts, Zen cart, osCommerce. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.